Privacy Policy

1. Who We Are

Deluge Beautee LLC ("we," "us," or "our") is a licensed beauty services business based in Saint Louis, Missouri, operating under the brand Deluge Beautee LLC (delugeb.com). We provide nail, lash, waxing, and related beauty services both in-studio and as a mobile service.

2. Information We Collect

We collect the following types of information:

a. Personal Information (when you book or order)

• Full name
• Phone number
• Email address
• Home address
• Social media handle (e.g., Instagram)
• Service history, booking dates, and nail preferences (shape, length, color, design)

b. Photos and Images (when you use our AI Nail Advisor)

• Photos of your outfit or style inspiration that you voluntarily upload
• Photos of your hand or nails that you voluntarily upload for skin tone analysis and nail design reference

c. Usage Information

• Selections you make in the Nail Advisor tool (occasion, nail length, skin tone, etc.)

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide appointment confirmations, reminders, and order updates via SMS
• To personalize your service experience and maintain your booking history
• To power our AI Nail Advisor tool, which analyzes your uploaded photos and preferences to generate nail style recommendations
• To use uploaded photos as design reference and inspiration for your nail service , for example, matching nail colors or aesthetics to your outfit or inspiration images
• To improve our services over time

Regarding photos specifically: Photos you upload through the AI Nail Advisor may be retained by us and used as design reference for your nail service and as general inspiration references for our work. They will not be used for marketing, advertising, or publicly shared without your separate, explicit consent.

4. Data Sharing

Your personal information is never sold to third parties.

We only share data with trusted third-party service providers necessary to operate our business, such as SMS messaging platforms, payment processors, and AI service providers (including Anthropic, which powers our Nail Advisor AI). These providers access only the data needed to perform their specific function and are not permitted to use your data for any other purpose.

5. SMS Messaging

By submitting a booking or order form and checking the consent checkbox, you opt in to receive SMS messages from Deluge Beautee LLC. These messages may include appointment confirmations, reminders, order updates, and service-related notifications.

• Message frequency varies based on your activity
• Message and data rates may apply
• Reply STOP to unsubscribe at any time
• Reply HELP for assistance

6. Data Retention & Deletion

We retain your personal information and uploaded photos for as long as needed to provide our services and maintain business records.

You may request deletion of your personal data and/or any uploaded photos at any time by texting 314-594-4494. We will process your request within a reasonable timeframe.

7. Your Rights

You have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your data
• Withdraw consent for SMS communications at any time (reply STOP)

To exercise any of these rights, contact us at 314-594-4494.